When it comes time to sell your home in Springfield or a nearby area of Pennsylvania, there are several ways to go about marketing it to ensure you get the best offers. If you don’t market your home extensively enough, it’s quite likely that you’re not going to get the type and number of offers that you’re seeking.

Digital marketing is one of the easiest, cheapest, and most effective types of marketing available to you as a homeowner. With a little help from a real estate agent like Erin Thompson and her team at Powerhouse Real Estate, you should be able to set up a great digital marketing strategy to get great results from buyers in your area.

What is digital marketing?

Digital marketing is a method of marketing that is focused on using digital channels to reach customers and share information about products with them. In general, digital marketing uses such means as:

• Social media
• Websites
• Search engines
• Mobile devices
• Apps
• Etc.

When you choose to sell your home, you want to advertise it on as many channels as possible. In fact, over 97% of homebuyers use the internet to search for a home, so keeping your home offline is a big mistake.

Digital marketing for selling your home is crucial if you’re putting up one of the many homes for sale in Montgomery County. Keep in mind that there are plenty of people who may want to move to the area but are currently living in another state or country. How are they going to find your home if it’s not online?

While digital marketing started out with methods like television commercials and direct emails, it has since expanded to cover a wide range of marketing channels. It may be overwhelming at first glance, but, ultimately, digital marketing is not difficult once you get started.

How to get started with digital marketing

If you’re trying to sell your house in Springfield, your first job is to find a real estate agent who can help you correctly prepare for a successful sale. A good real estate agent will perform a comparative market analysis and use other methods to help you set the appropriate price for your home. Then, they will help you put together a marketing strategy involving digital and traditional marketing methods.

Here are a few ways real estate agents may use digital marketing to help you sell your home.

1. Video marketing

Video has steadily grown into one of the most-used methods of online interaction in the last several years. In fact, YouTube is the second-most visited website in the United States, coming only after Wikipedia. If you want your home to be known, you need to create a video that showcases it.

Your real estate agent can help you create a video. Most likely, this will be a brief walk-through of your home to show people how it looks and highlight key features that viewers may not notice in photos. You may also want to create a 3D tour to help buyers see even more details.

A video that is short, sweet, and simple is a great way to attract the attention of people who want to know more about a home without having to actually visit in person.

2. Social media ad marketing

Social media is a great place to advertise, as about 4.48 billion people use social media around the world. Buying an ad on Facebook or another social media platform is relatively cheap and simple to do. You can purchase an Ad starting at about $5 and run it in whatever area you choose for however long you want it to run.

If you want to attract attention, social media is the place to do it. When people who are searching for a home in your area scroll social media, the algorithm that tracks their internet use and connects to social media will show them your Ad. It’s then easy for them to click on it and take a look at your home.

3. Social media marketing

In addition to actually purchasing Ads on Facebook or Instagram, you can also attract buyers by simply sharing your home on your social media pages. Capture some stunning photos with help from a professional photographer (your real estate agent can likely recommend one), and then create a simple post sharing a few details and photos of your home.

When creating the post, be sure to create a useful and effective caption. Ideally, you’ll mention a few key details (location, price, number of bedrooms and bathrooms, etc.) about your home. Then, you’ll include a simple call to action that asks followers to take a look and share the home with anyone they know is buying in the area.

This method is completely free and effective!

4. Single property websites

There’s no need to create a website yourself, but if your PA real estate agent is good, they will likely have the ability to create a single property website for each home they sell. A single property website is a landing page that an Ad will lead to that shows only one listing with all the important information a potential buyer could need on one page.

If you’ve ever gone to a website and found hundreds of listings filling the screen instead of the one you wanted to see, you know how frustrating and overwhelming that can feel. A single property website advertises ONLY your home and offers easy-to-use contact information for buyers who are serious about looking more closely at your home.

5. Pay-per-click ads

Pay-per-click ads are ads that you can run on Google. They are very similar to social media ads in that you set a budget and choose a target audience who would most benefit from seeing your ad. You only have to pay when someone actually clicks on the ad, making it a fairly cheap piece of marketing that also allows you to track how effective it is at reaching people.

Pay-per-click ads can be posted on Google and on any website that allows ads in the margins or as a banner on their site. These ads are a great way to attract more views from a wider audience than you may find on social media.

Why digital marketing is so important

As you’ve seen by now, digital marketing is incredibly powerful for reaching a wider audience than you would find by simply putting out yard signs or sending flyers in the mail. However, there is also one very specific reason why digital marketing can work so well.

The truth of the matter is that digital marketing shows you care. If you’re searching for information about a company or a product, where do you go first? If you’re like a majority of Americans, you go straight to the internet.

When you engage in digital marketing, you’re letting potential buyers know that you know where they’re going to look for information, and you genuinely want them to have it. You’re showing them you know they’re going to go online, and you will be online to meet them with readily available, easy-to-access information.

If your digital marketing doesn’t offer the information buyers are looking for, you won’t get far. Make sure that when you engage in marketing with videos, social media, single property websites, and ads, buyers see information that is valuable to them — the home price, location, size, etc. Make it easy to contact you for more information.

How a good real estate agent can help you with digital marketing

If you’re ready to begin the home selling process but aren’t sure how to get started with digital marketing, don’t try to do it alone. Real estate agents with the Powerhouse Real Estate team are well-versed in digital marketing, so we can help you succeed every step of the way.

We know it can be difficult to pull together the resources you need to engage in digital marketing, especially when you’re also looking for another home and packing up your current home. That’s why we’re here to do the digital marketing for you!

Our team will put together a single property website, take professional photos, and put together stunning ads. Of course, we will also help you put out yard signs, send flyers, and host open houses if you want. But we will make sure that your digital marketing campaign is highly effective so that even when we’re all having dinner, your home is still getting online exposure.

Ready to sell your house online?

If you’re ready to get started with the process of selling your Pennsylvania home and setting up a digital marketing campaign, the Powerhouse team is ready to help. Reach out to Powerhouse Real Estate so we can help you get started on your campaign and sell your house as quickly as possible!